Tuesday, March 11, 2008

Even in B2B SEO, blogging is important by MyTypes.com & Vipin Singh

I wrote this in our SEO Blog templates blog earlier today, and as always I post these in our different blogs. This blog is from our previous Blogging coach at MyTypes.com and myself, Vipin Singh. As most SEO consultants know that we have to SEO our clients, who are not always in B2c, but also B2b, which stands for Business to Business. B2b Marketing professionals are constantly challenged with attracting business for their clients or business leads, and b2b marketing is a huge business. Most often B2b marketing is based on Infomediaries, and the models of lead generation is the most prominent. I like all the smart SEO consultants, like to use content that others have written to promote them.

Here are a couple of blog posts from our previous blogging coach, who stoped being our blogging coach back in August, she was very good, and we do mis her great writing. I have been going through her previous posts, and they are all very good. I want to provide an update with an emphasis on blogging for SEO and for our blog templates, and since there a lot of people here coming for B2b marketing. We have been promoting the connection between SEO, Google being the best B2B infomediary, not just for B2C. Here are the previous blogs:

Weekend on the Links #2

Here’s some interesting weekend reading:

Webconfs.com has compiled an incredible list of SEO techniques, organized into categories and ranked with scores ranging from +3 (things you should definitely do) to -3 (things to actively avoid).

Suffering from blogger’s block? NorthxEast has a list of Twelve Ways to Turn a Boring Post into Pure Gold. First, however, they point out that in the end, it’s good content and good headlines that drive traffic.

The Copyblogger asks “Do You Make These Mistakes When You Write?” a continuation of his previous list of errors that can diminish a writer’s, or a blogger’s credibility.

If you’re a woman and a blogger, consider attending the Blogher.org Conference, but act quick, because it’s happening very soon - July 27-29 in Chicago. Attendees can register through July 20th.

Used to writing for print? Here’s a beautifully concise post from O.M. Strategy on the differences between online and offline writing.

Have an excellent weekend!

Blogging Your Business: The Two Way Street

No one really likes to be on the receiving end of the hard sell - it’s awkward and annoying for everyone involved, really. Fortunately, it is easy to avoid engaging in such off-putting activities, thanks to the many promotional tools and techniques out there on the net.

Blogging, is a particularly good way to set up a passive but constant soft sell. Now, you might be thinking: “Of course you’re going to say that! You write a blog about blogging!” Guilty as charged, but it doesn’t change the fact that blogging can indeed be a valuable marketing tool. It lets potential customers find you on their own time and get to know you and your products or services at their leisure.

See, blogging is a two way street. Instead of just broadcasting your message at a captive audience in the manner of most traditional advertising, you’re communicating with your readers instead of talking at your potential customers. The blogosphere is a community, and for your blog to be as successful as possible, you have to participate, even if you’re blogging about your business. Actually, especially if you are blogging about your business.

The key to using your blog as a marketing tool is not to think of it as such, at least in the traditional sense. Besides telling your readers about your business and products, share other details about your life and link to other blogs, articles, and websites that you like. By blogging about varied but related topics you can prevent your blog from being a one-note-wonder. After all, would you want to read a blog that only consists of tons of remarkably similar posts harping on the same product? It’s the blogging version of the smarmy, pushy salesman who gets in your face and refuses to let you leave without making a purchase - but on the web, readers can escape the hard sell with just one click.*

Think of your blog as a mini-portal to your niche. Let your readers start with your blog, check out your latest posts, and then continue on by clicking on your links (naturally, you should link to things that support your message and your brand). Remember that blogging is a dialogue, it is dynamic, and it is interactive, so update often and answer comments and questions. Also, remember that your readers are probably pretty savvy and they can tell when a blog is straight-up propaganda. The best way to draw readers to your blog is to create interesting, useful, and compelling content, and do it regularly. Of course, that is also the hardest way - but that’s what your blogging coach is here for.

*You may have already seen this, but the Cluetrain Manifesto is worth checking out - and getting on.

As always we talk about b2b marketing as technically SEO falls within that world, and our SEO blog templates site is growing. As some of you might have seen today, we are getting ranked very high in Google for the keyword “Blog Templates“, we wanted to not just provide SEOed Wordpress Themes, we are currently working on blogger templates. In the same vain, We signed up as a reseller account and are now selling Premium Blog templates through Template Monster. So do check those out, and go ahead and buy some Premium Wordpress Themes from us:-).

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