Thursday, August 21, 2008

What happenned to our PR rank?

I guess we will never know, too bad, too sad:-)

To Download our Wordpress SEO’ed blog templates, Scroll down to the Side Bar on the right and start downloading now!


Click on the Icon to the left to purchase our Marketing Book!

Join our Community Blogs Social Networking for bloggers. We chose the Wordpress blogging platform over the others like Movable Type, Blogger and Text Pattern. Because it has a great template system, it’s easy to use, and great for SEO. We’ve taken Wordpress from okay for SEO to super for SEO. Most Wordpress Free Blog templates were not fully optimized, therefore we decided to do it our self.

We also wrote a complete guide on how to fully optimize your copy of Wordpress including optimizing the templates, robots, click on the Menu Above, the simple SEO book, or click on the Orange Graphic to purchase Marketing Book Now!” by V.K. Singh and

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* SEO and Blogs

21st Aug, 2008
Free Icons and SEO Swag.

how about some SEO swag in the form of web badges.
here are some free SEO Badges from
download it in Adobe Illustrator format for the pack or individually as .png below enjoy!

SEO Badges from

**sponsored by VRBO, Employment Screening, & Website Design St. Louis**

Get SEO SEO skills SEO Kills I love SEO
W3C Validated SEO Blog SEO SEO Compliant
jedi_seo.png Link to Me Google Loves Me! Link’d SEO
Got SEO bustin SEO Links Love Me SEO Hype Sucks

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* Web Design
* Web 2.0
* SEO for Bloggers
* Uncategorized

20th Aug, 2008
Wordpress SEO

Theme Pack For Wordpress with SEO’d Templates!

Download Wordpress SEO Theme Pack

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* SEO for Bloggers
* SEO and Blogs
* SEO Wordpress Templates

15th Aug, 2008
7 ways SEO consultants rip off their clients -

7 ways SEO consultants rip off their clients -

Ok this author is quite funny and actually makes great points of things to watch out for when looking at SEO service providers. What I like about his writing is the British humor, but he makes great points such as links and penalties by Google. He is clearly not one of the best SEO experts in the world, and he gently rips on India (not too cool in my book). Regardless it is a worth while article to read. We have a blog on SEO Truth, I started a few years ago, and we essentially want people to know about what people should focus on.

As some of you know we are too busy to blog a lot with our day jobs now days. But, we do blog for fun or vocation through out travel blog and vacations focus. We also have a client in the VRBO and Vacation rentals business. They were actually advisors to us in all things technical, and we do SEO for them. We also have been doing SEO for infrared heaters, for, but that is our own site. We actually were distributors of the comfortzone infrared heaters last year, and will probably sell more infrared heaters through our ecommerce and SEOed site The oil prices are certainly higher this year, and these Infrared Heaters actually help people save money, so we shall see how good of a year they have. And, i can’t leave this free blog, and simply not plug in our marketing book, do buy it and review it on Amazon. We are selling some copies on Amazon, so keep that up folks and thanks again for your support!

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* blog

13th Aug, 2008
Alt attribute Vs. title attribute in links and images

The title attribute vs the alt attribute which is the better choice for SEO? most individuals in the SEO arena know about the importance of the alt attribute for images. It describes what an image is to a search engine and is useful in creating better accessibly for text based browsers by providing information that make contextual sense instead of completely ignoring the image.

The title attribute is used to hold the “tooltip” in a link or image.

Title attribute in a link:
Title & Alt attribute in an image: ”ALT

compare the alt attribute to the title attribute you can see that both provide information, but which one is more useful for SEO? Aaron Wall from SEO book has written an article where he relays his experience with alt and title attributes. His assessment is that that alt attribute is weighted more heavily than the Title attribute
read Aaron Walls the full article in context.

**sponsored by VRBO, Employment Screening, & Website Design St. Louis**

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* SEO Tips
* SEO for Bloggers
* Uncategorized

3rd Aug, 2008
Blogs, Press Release, SEO is still about high PR Links

No we have not been on vacation, just not blogging as much as we use to, we do wish we were on vacations though. We even started a travel blog for that, in case we ever go on vacation. We have a lot more to do now days than just write seo blogs, we wish we could write more of them. But, there is no better advice we can give you to seo your websites and blogs, than to get lots of high PR links. We have written many blogs on the subject and we think writing professional Press Releases is still a great way to do that. Don’t forget to keep blogging as well. Enjoy the previous article we wrote:
Ethical SEO way of getting thousands of Link in a week, PressReleases but how?

I have been a fan of PRWeb for more than two years, because we received thousands of links with our Press Releases and quickly got a good Google page rank for our previous blogs and real estate websites. Every SEO expert knows that sending out a professional Press Release through a wire service is the best way to get thousands of contextual links. One of the other things you can do, is to go to our b2b and online marketplace and submit your business information. While it won’t give you thousands of links, it does get get good traffic and it’s a sure way to promote your businesses!954165_dusk_photo-blog-seo.jpg But recently I learned that PRNewswire says that they SEO press releases, but they did not provide contextual links within their press release, in fact they only provided one link. I had my client check with his PRNewswire rep to make sure that he got what he paid for. He paid the extra $250 but never got the links, his rep said that they SEO but don’t provide links. This was the silliest thing I have heard.

But, I wanted to do some research and make sure that PRWeb and PRNewswire were fully researched before I provided my SEO and Internet Marketing verdict. I read a few blogs, I did some research and my past experiences to make my judgement, which is. PRNewswire is an old company, with old ties and if you want to be seen as a Fortune 500 company, use them. They are expensive and worthless for SEO, because they don’t provide any contextual links back. PRWeb is the #2 company for Press Releases and does so much to SEO your news that it actually helps you get thousands of links in a week or less. The online tools for PRWeb are not super easy to use, but who cares, they give you THOUSANDS OF contextual links from news sites, which is amazing for SEO. Every business should do press releases, but only when they have news. B2b marketing finding customers is now much easier, so you don’t have to constantly push, sites like Alibaba and Trade Key are great sites for b2b Exchanges and online businesses to promote themselves. 941940_friends_people-seo-photo-blog.jpg

Every SEO expert also knows that you need more Contextual links than your competitor, especially from news worthy sites, and blogs. Well guess what folks, PRWeb delivers, thousands of links for the price of about $130. But don’t take my word for it, spend hundreds of dollars, lots of time, and than you can email me later saying, YOU WERE RIGHT Vipin. No, don’t do that, take my word for it, and read the following links and search results:
Prweb Vs. Prnewswire - High Rankings Search Engine Optimization Forum
Prweb Vs. Prnewswire, Is one better than the other for SEO? Options V … Does this make them better for SEO tactics than PRNewswire? Any advice is welcome. … - 51k - Cached - Similar pages

PRWEb vs. PRNewswire Press Release Service for SEO - SEO Tip Week 38
PRWEb vs. PRNewswire Press Release Service for SEO - SEO Tip Week 38. Written on September 25, 2007 – 6:31 pm | by Shell Harris | … - 33k - Cached - Similar pages

PR Newswire vs. PRWeb From an SEO Perspective » Slicksurface …

PR Newswire vs. PRWeb From an SEO Perspective. A client of ours distributes “soft news stories” for their corporate clients. These can range from product … - 25k -Now you have the secrets of the top SEO Experts, you should be sending out Press Releases every week on

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* hidden secrets

23rd Jul, 2008
Geo Targeted SEO

Using SEO to target a specific geographic areas are key in hitting some niche markets, especially for small SEO campaigns competing against large players in a market. lets look at one way to do this.

we’ll assume that is an established company out there who was running a website selling Vacation and Vacation Rental packages. The company is based in California and is currently running a national SEO campaign. for Vacation Rentals They recently found that there was a particularly large market of people in St. Louis, MO who were buying up vacation and vacation rental packages. now what could they do to enhance their SEO campaign in St. Louis, MO. **sponsored by VRBO, Background Check, & Website Design St. Louis**
Lets get Relevant!

the company is planning to create a dedicated page that only deals with vacations packages and vacation rentals in St. Louis to increase their relevancy.
Their keyword research shows that the best set of keywords is “vacation rentals st. louis”
create a new page to hold the relevant content the page
1) The new page has the URL of

2) Next they tweak the pages title tags, they add some location information to their TITLE meta tag with their keywords
Vacation Rentals St. Louis, Mo - Company Name

3)they now create content that is relevant to vacation rentals in St. Louis they figure out what vacationers are looking for when they visit St. Louis and present that content, perhaps weather, the favorite local spots, tourist attractions, etc. The page essentially becomes a real resource.

4) they link to this new page from the homepage of the current site with “Vacation Rentals St. Louis Mo” as the anchor text of the hyperlink. The company also starts a local link campaign for the same set anchor text. they target local businesses that are related to vacation rentals, restaurants, transportation, tour companies, etc.

this would be a great start to creating a geo targeted SEO campaign. I encourage YOU to comment on this post!

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* SEO Tips
* Search Marketing
* Uncategorized

21st Jul, 2008
Matt Cutts Interview - SPAM, Search and more.

Take some time and watch this Matt Cutts interview. Matt answers the following:
**sponsored by VRBO, Background Check, & Website Design St. Louis**

1. Find out what was Matt’s first encounter with spam,
2. What does Matt think are the biggest problems that search engines will encounter in the next 5 years
3. Matt gives his take on how small webmasters can compete with large players in their market
4. Matt tells us what every webmaster should know
5. Matt talks about how google interacts with webmasters in other countries.
6. Does Matt check for paid links that pass PageRank on each site he visits?
7. Find out one of the funniest questions that Matt recieved at a conference
8. What would Matt do if google killed all the spam.


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* Search Marketing
* Uncategorized

18th Jul, 2008
Getting local foot traffic from online business listings

Where are you listed on the web

Google’s Local Business Center - start here, add your business information to google’s index, upload photos, videos, and let people know what kind of payment options you take even add a coupon or two. after the information is filled out verify your business and your done. Now that you’re listed in Google for a business SEO yourself and reinforce your business presence on the web.

Online business presence reinforcement - adding yourself to Yelp, and CitySearch is great. I also recommend craigslist in the services section for your city. while craigslist is some work to keep up I’ve had results with a well SEO’ed advertisement that you consistently post. Take a look for reputable business sites that fit your niche, get into to those communities and post your profile, making sure to SEO yourself where appropriate. it’s also great to check out the more traditional places to get your business listed, such as join your local chamber of commerce, do they have a web presence? do they list their businesses online? Get creative and get out there!

**Sponsored by these Fine Websites for VRBO, Background Check, and Website Design St. Louis**

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* Uncategorized

16th Jul, 2008
Learning SEO from the gutters guy

A good friend of mine, Ben from stopped by for a beer last night, and we started talking SEO for his Seattle Gutters business. He mentioned that he read an article on our SEO Blogs site, and got him self to #1 on MSN for Seattle Gutters and top 11 on Google for Seattle Rain Gutters. He said he learned that not only is it important to write blogs about your business, but the clicks from Search Results pages to your site as important. He went on that Google tracks users behaviors and it’s really important that enough people click on your site. Wow way to go Ben! We did teach him about SEO, and now he is refreshing my memory, thank you sir. Now you too ban buy our marketing book and blog your way to the top of Google.

He also mentioned that his business for Seattle Gutters might increase another $20k this summer, if gets ranked in the top ten for the keywords “Seattle Gutters“. He went on to say that he does not advertise anymore, because of his SEO success. He did agree to bribe me with some fresh Seattle Gutters if I helped him get in the top 10 in Google for the keyword “Seattle Gutters“. Hence, I am making this SEO case study on his Seattle Rain Gutters business. But really, it’s more about how a small business has benefited from SEO and the power of Internet Marketing. Here is part of the chapter 6 about SEO basics from our book, hopefully it’s fresh enough to help your business too.

Blogcast Your Brand: Chapter 6 Cracking the (Google code) - technical nut shell:

If we don’t cover the technical aspects of SEO (Search Engine Optimization), I feel we are not doing justice to the topic of this book. And if we don’t talk about Google, how can we be really call it a comprehensive book on search engines and marketing? Google is the #1 b2b and b2c marketing channel on the Internet, I don’t think anyone is doubting that fact. In fact, the cover story on the Wall Street Journal talks about Google and it’s advertising influence.

The hard balance for us is what to cover technically and what to leave out. This is not a book for techies, programmers, or Internet Technorats as I call them. This book is targeted at individuals, entrepreneurs, self-help types, marketing consultants, and business people who want a primer on the sound and ethical search marketing strategies.

We also want to summarize the key aspect of the Google Algorithms, and simplify them for the common women or men! Remember we are helping Google by doing this, Google’s main job is to provide up to date and great content. And, that is what being technically savvy does, I explain the Google Algorithm in a blog post a few days ago, it’s at the bottom of this chapter.

The Anatomy of a Search Engine

The link above will take you to the research paper by the founders of Google, it is hosted on the Stanford University website. It discusses in relative detail the problem that Google is trying to solve, and how it goes about doing so. Some of you are not technical SEO types, so you can pretty much ignore it. For some of you software engineer types, and the SEO Services people, it gives you real clues on what Google maintains as it’s core, which will never change, just enhanced. Those of you who want to know the intricate details of how the Google Algorithm ranks a page, it is explained in the above article. By in large the original system still is true within the Google back bone. 396730_27936030_sxchu-photo-blogs.jpg

What has changed is the ability of the system to understand, spam links and many other types of tricks the unethical SEO’s have implemented over the years. Anchor text section is still in place as the most powerful SEO Tip, and writing good quality content is still king. So we will attribute Anchor text in links from high PR sites as the SEO Tip #7, the most powerful SEO strategy.

I was going to leave this post as is after the preceding paragraph, but I did some more searches on the “Google Algorithm”, and decided to add more clarity on what I see to be more accurate right now. If you are an SEO Services provider, and/or searching for the keywords “SEO“, you see us in the top 10. But prior to us, the kid genius as they call him, and Jedi SEO Rand Fishkin from was always in the top 10. He has written a good post on what he thinks is the Google Algorithm, he wrote it on 10-16-06, here is the formula as he sees it:

GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

KW Usage Factors:

* KW in title tag
* KW in header tags
* KW in document text
* KW in internal links pointing to the page
* KW in domain and/or URL

Domain Strength

* Registration history
* Domain age
* Strength of links pointing to the domain
* Topical neighborhood of domain based on inlinks & outlinks
* Historical use & links pattern to domain

Inbound Link Score

* Age of links
* Quality of domains sending links
* Quality of pages sending links
* Anchor text of links
* Link quantity/weight metric (Pagerank or a variation)
* Subject matter of linking pages/sites

User Data

* Historical CTR to page in SERPs
* Time users spend on page
* Search requests for URL/domain
* Historical visits/use of URL/domain by users GG can monitor (toolbar, wifi, analytics, etc.)

Content Quality Score

* Potentially given by hand for popular queries/pages
* Provided by Google raters (remember Henk?)
* Machine-algos for rating text quality/readability/etc

Here is the link to the full post: Google Algorithm Post by

**Based on my understanding of the Google Algorithm, Here is a simple break down, the small factors are not as important for most people, so I am ignoring them. Also, I don’t see most people doing all four of them well enough, this is all we focus on and we consistently get ranked in the top 10 for very very competitive keywords. If you are not seeing your self in the top 10 for your keyword, than make sure you do all of the bottom four well.

(.40) Actual keywords in the domain

( for example for keyword “Weddding Photos” would rank very high, as long as it has proper title Tags, but is ok, and still better than This example is courtesy of our friends who run the Seattle Wedding photographers site, I always use them as example because for they are ranked #1 in Google. But, for their own keywords they are targeting “Seattle Wedding Photographers“, they are not in the top 10.

(.40) Anchor Text Links

( “Business Blog” Linking to would be much better for ranking in “Business blog” than, “best business blogs“).

(.10) Meta Tags and Heading Tags of site

(Meta Tags are almost a requirement, and if you don’t have your keyword in the title it’s difficult to get ranked in it, but it is possible based on the other factors).

(.10) Content on site

(The more content the better, blogs are great, just the mention of the words such as blogs, news, report, reviews and forums helps a ton).

So much for the Google Algorithm, all I can say to the average person, (the non-SEO Services providers), don’t worry about the Google Algorithm, write lots of blogs, and promote your blogs in wikis’s etc, with lots of anchor text of course, of course.

Beyond the Google Algorithm
Having said that, and explaining this complex world of technical W3C standards, website structures, site maps, CSS, etc. is not covered here. We do recommend two book one is technical SEO for Developers via PHP. And, we also recommend Search Engine Optimization for Dummies by Peter Kent, written back in 2004, but it’s still a great primer, he has updated it. Back when I read it at the end of 04, I wrote to Peter thanking him for the book. In the book, Peter acknowledge his previous boss, Mike Higgins as his inspiration and support. As a weird coincidence with Mike now runs the Interactive division of the 4th largest news paper company in the country, and he is a friend of mine from my first Internet company that I started. So we want to support a friend of a friend, and SEO for dummies is a great book. We have done is simplify that and give you detail tools of blogging as we think blogs are the way of the future, and eMarketing. If you want to be a SEO Pro, you have to buy the SEOBook by Aaron Wall. It’s $79 and a complete guide on SEO.

So below is the net net on the technical SEO Nut shell, it was written originally for MyTypes, Inc. by our SEO Expert Mishra Saroj Kumar, but obviously I have gone through it and edited, re-edited and added a lot of information. But as in the previous example, we like to give credit to where it’s due.

What is SEO?

Search Engine Optimization is the Organic results segment of Search Engine Marketing, and it does not include any pay per click advertisement. It is considered the Organic and pure search results, and is considered by many to be much more powerful in traffic than Pay Per Click results. Some research has shown that the traffic on Organic search results on Google are about 6 times the Pay Per click advertising. In fact, the Wall Street Journal article refers to rumors that the Google ads are being clicked a lot less recently. Getting Organic results is the science and art of Search Engine Optimization, and from now on we will write about it in terms of SEO. The word SEO is so common now days, some research shows that it gets 2-3 times the traffic of Internet Marketing. Regardless of that fact, I think it will only grow in popularity, the key distinction between SEO and other Internet Marketing segments is that it does not involve any paid advertisements.

The science of SEO helps blogs and websites gets top results on Internet search engines under targeted keywords and phrases. It’s as important to know what to do, as well as what not to do. In this brief overview, we cannot cover all the rules and technicalities of What not to do. All we can say is, if you are trying to trick the search engines, DON’T, It will cost you way too much in the long term. We recommend only timeless strategies such as provide the best content to end-users. Make your website or blog fast, use images, videos, and build community with your site. The spectrum of SEO ranges from Black Hat, as the trickery side or White hat as the purest way. We think from a scale of 1-10 if 10 is black hat, and 5 or more would be considered black. So we recommend strategies of top 1-4. The penalties that search engines may inflict on your website is not worth the short term gain. Here are the basics of SEO:


1. Domain Names, Titles and Keywords
2. Getting Your Web Page Titles Right 3. Keyword Selection Strategies 4. A word about Keyword Placement
5. Meta Tags 6. Turn Images From Liabilities To Assets - ALT Tag 7. Optimizing Your page content/copy
8. Use Keywords in Headings
9. Site structure: Naming File Paths
10. Be Fast: Using CSS to Minimize Page Load Time
11. Submission Strategies and Guidelines
12. Where to Get Links ?
13. Link Popularity, Page Reputation, and Page Importance
14. Six Major Rules to remember

1. Domain Names, Titles and Keywords One of the most basic, yet critically important, strategies is to use your best keywords in your domain address. An example would look like… The reason for doing this is because search engines and directories assume the domain to be relevant to the keyword. It’s something that, in practicality, can’t be faked. Do not be afraid of using dashes in your domain name. The fact is that some directories and engines like domain names with dashes better than domain names without them. When researching possible URLs, if your desired URL is already taken in the variety, look to see if its available in the .net or .org category. Other possibilities include .us, or .biz. All of these are given equal billing with the engines and directories. The reason you’ll find fewer listings of the secondary domains (i.e., other than is because, comparatively speaking, there are far fewer of them registered.

2. Getting Your Web Page Titles Right It is impossible to exaggerate the importance of your web page’s tag content in designing your web site. The first rule to remember is: Title is the most important aspect of web page design in respects to scoring well on most search engines. <br /> <br />Reason #1: Most SE’s look first for keywords that are contained within the title tags of your web page as such… <TITLE>Seattle Real Estate_

Reason #2: The web page title is what the search engine displays when they list your page in the results for a keyword search, Remember that you are also attempting to appeal to a “person” who is seeking your information, product or service in addition to attempting to appeal to the engines and directories. We’ll address both factors but first, let’s start with the various search engines themselves that your web pages must appeal to. When a “search” is requested through any search engine, the SE looks for the search word(s) contained within the tags first – and usually gives preference to web pages that have that specific word(s) within the <TITLE> tags. Therefore, it’s usually imperative that you insert the “search words” (also known as keywords) that your potential customers are likely to use when looking for your service between the your title here

3. Keyword Selection Strategies BEFORE you design your web site or page, make a list of every possible search word (keyword) and search phrase (keyphrase) that your potential customers might use when looking for your information, product or service. Don’t waste your time starting a web site until you do this. It is critical. Remember to include synonyms as well as the common misspellings of your keywords and pay particular attention to noun phrases. Next, use these keywords and keyphrases to find your competition on the top search engines. Once you find who you will be competing with for the Top Ten positions in your keyword search, scour THEIR web pages for more keywords that you may have overlooked.

4. A word about Keyword Placement It is very important that you place some of your best “keyword text” on your web page before your images as viewed in linear order from the source code. That’s because search engines page content via the source code in linear order and they don’t give a hoot about actual images. Instead, they look only at the text on the page as revealed by the source code. Although images may look nice at the top of your page, they do nothing to help your site’s findability on the SE’s. Therefore, by placing meaningful small font keyword text at the top of your page - before your image - you can still place your logo near the top of your web site while favorably appealing to the SE’s that are looking for relevant keywords at the top of your page. Therefore, be sure to “Headline” your page with text that the search engines can recognize as relevant to what you are offering – AND place the text early in your page’s source code prior to where the images appear whenever possible. Remember, it is these keywords and keyphrases through which people will find you on the Internet. Keyword Selection Use a keyword tool to find the most targeted keywords for your site. Develop grouped themes of keywords that reflect the different sections of
your site. Keep an eye out for keywords longer than one word (phrases). Keeping within a grouped theme, choose different keywords to target each page.

5. Meta Tags For the novice it must be explained that Meta Tags are non-displayed text written into your HTML document intended to describe your page to the SE for the purpose of cataloging the content of your page. Although there is some debate as to whether or not Meta Tags should be included in your HTML document, let’s put the debate to rest. The answer is a resounding YES – the Meta description tag absolutely should be included in your document. Here’s why: many engines use The Meta description tag as the summary for your site when listed in the search results. It’s what tells a real person whether or not your site is relevant to their search. You should view it as a sales presentation for your link. If the Meta description tag entices the searcher they will, theoretically, click your link and visit your site. Obviously that’s the purpose for being listed in the search engine in the first place.

If you omit the Meta description tag then the search engine is likely to fabricate a description for your site based on arbitrary text gleaned from somewhere on your page. Here’s an example of a real-life “bad” description we found when searching for Hawaii scuba diving… Link Title: Hawaii scuba diving Summary Description: Click here to go …now, we’re pretty sure that company didn’t really want “click to go home” used as their site description but that’s what they got because they failed to use a meta description tag. Another possibility is that the SE will omit the summary description entirely if it fails to find something useful within your page to use as a summary. In either case, a potential site visitor is less motivated to click your link if you fail to properly utilize the meta description tag.

Meta Tag Character Limits Most search engines place a limit on the number of characters contains. Once the limit is reached they typically ignore In general, 250 characters – including spaces and commas thumb that falls within the guidelines of most engines. However, in case a search engine uses less than, say, wise to place the most important part of your description beginning in the event the engine truncates the tag. Meta Keywords Tag The META Keywords Tag is where you list keywords and keyword phrases that you’ve targeted for that specific page.

6. Turn Images From Liabilities To Assets - ALT Tag The problem with images in your web page is that the search engines do not index them at all. Therefore, your company logo may say what you are, who you are, and even state a benefit but the engines can’t index your images and therefore will not reflect their message in a keyword search results. In fact, if your image loads higher on your page (when viewing the source code) than your text, then your page starts out handicapped in a BIG way! This is a mistake. Whenever possible, avoid placing images higher on your page than keyword text. Regardless, when you do put images in your page, make them work for you, not against you by including the < ALT = here are some appropriate Keywords”> in your tags. The reason for doing this is because engines have been known to index the “Keywords” tag. By placing strategic keywords within the “Keywords” tag, you’ve got everything to gain and nothing to lose. When a search engine’s algorithm is programmed to give credit for keywords within this tag, you win. If not, nothing lost – since none of the engines are known to penalize for using it.

7. Optimizing Your page content/copy Optimize Each Page One of the most important things to understand is that each page is its own unit and has its own ranking potential and its own relevant keywords. Usually a home page has more value than the other pages since it is typically the easiest place to build links to. Home pages should generally be optimized for the most relevant competitive keyword phrases in your market that you feel you would be able to rank for. Interior pages should be optimized for other relevant phrases that relate to the content of each page.

Home Page Optimization Target your most competitive keyword phrase with the home page. Link to the major theme pages from your home page. Link to your home page from every page of your site. Include your site name and/or home page’s primary keyword phrase in the text links pointing to it. Use your keywords in your page title. Place the most important keyword phrase close to the beginning of the page title. Do not put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles. Shorter site titles are usually better than really long ones. Sometimes I overlap related keyword phrases in the page title. Overlapping, keyword phrases in the page title can help you pick up multiple search phrases. Meta tags are not extremely important, but they can help some. The Meta description should be a sentence to a paragraph describing the page contents. The Meta description tag can be seen in some search results, so you want to write it for human eyes. The Meta keywords tag is probably not worth the time to make, but if you do, it should contain your primary keyword and its common misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.

Use a single, keyword-rich H1 header on your page containing the same the primary keyword phrases. This helps reinforce the page title. Use keyword-rich sub headers (H2 or H3) before every paragraph or every few paragraphs. This improves usability and helps define what the page is about to search engines without making the page look like it was written for a search engine. Use bulleted lists and bolding to make content easier to read. Write your content for human consumption. If you write all your sentences for search engines, the pages will read bad and nobody will read them.

Saturday, July 12, 2008

Blog on SEO Myths

Check the article that was recently published on free blogs platform:

10 SEO myths and 10 net net answers — short and sweet

SEO Myth #1 - SEO is about secret tacticspeople that are in the know about SEO can tell you, there are no secret tactics in SEO, but they may not tell you all their methods ;) the reality of doing SEO well is to cover your basics. using the information that your analytics provides you is a nice place to start. Start with your home page and work your way through out your site. Looking for SEO basics also look at Google’s Guidelines.

SEO Myth #2 - SEO means only optimizing for GoogleWhile we all know that google has most of the search traffic on the web, we shouldn’t forget about MSN, Yahoo, and niche/vertical search would one do that? CONTENT!! optimize your content for the audience you are intending to read it use the phrases key terms and catch phrases that your audience would use. these things are in addition to creating search engine friendly site.

SEO Myth #3 - Submitting your site to thousands of directories will help your rankingsWhile directory submissions can help your site rank better, be picky. Choose directories that are established, and are relevant to your site. doing directory submissions on a large scale can hurt your SEO efforts. here are some guidelines to use:

1) Quantity of inbound links

2) Quality of inbound links

3) Age of domain

4) Topical relevancy to your site

5) Human-edited is better than automated because editorial control tends to lend itself to quality

6) How frequently the directory gets crawled (check the Google cache)

7) The directory itself ranks in the search engines — this can be a sign of authority and can drive click through traffic

8.) Are their links direct, static links or are they redirected to your site?

SEO Myth #4 - SEO is free While SEO is not pay per click there are upfront and on going costs associated with SEO.possible costs include, SEO consultant, programmer, designer, link campaign and Most importantly YOUR TIMEdon’t forget about what your time costs to SEO your site your self. whether you hire out or do it your self SEO does cost. make sure your getting a good ROI by tracking your rankings, traffic, brand awareness, etc.

SEO Myth #5 - Keywords need to appear everywhereIn the past SEO protocol for ranking in a keyword called for the Keywords to be everywhere in the content. This is not true anymore because of relevancy algorithms. Google’s relevancy algorithm now favors more natural writing style. typically it’s not natural to have the same keyword appear in your page content 30 times all linked to your site. but it would be natural to add in modifiers to your keywords for example if you are tying to rank for the term “credit card” you might modify it in the following: “compare credit cards online”, or “apply for a credit card today” and then link these terms in your content in addition to your specific keyword. also try mixing in plural versions of your keywords. This strategy will help your site not to get filtered out and will broaden your reach to be found on multiple search terms.

SEO Myth #6 - SEO is a one-time event for a companyThe nature of SEO is a changing landscape, search algorithms, competitors, the current market “buzzes” are some of the things that you have to contend with. SEO consists of one-time and on-going efforts. Some of your one-time SEO efforts could entail keyword research, website structure and layout. On-going SEO efforts may include analysis of sites effectiveness, link campaign strategy, page editing and optimization. After you’ve set your site up to be search engine friendly make sure you are tracking your SEO efforts and adjusting them to create the best ROI.SEO Myth #7 - SEO will take years to return resultsThis not true, and SEO campaign could return some results within 30-90 days and lets qualify that statement. Results could mean moving up just a few spots in the rankings or even just showing up on page 100 for the intended search term when you were no where to be found. use common sense If someone tells you i’ll take years to get you ranked, get another opinion.

SEO Myth #8 - Page rank is the critical measure of a site’s successpage rank is 1 of 200 indicators that Google uses in search. while it does carry weight, if you are only focusing on page rank you are missing the boat, more importantly focus on your sites tools and content to being relevant to particular search terms you would like to be found for.

SEO Myth #9 - Accessibility doesn’t really mattercreating accessible webpages should be a forethought when creating a site. If googlebot and users cannot access your site because it is too slow or too much multimedia then the best SEO will not help. consider a user browsing from an iphone, can they use your flash navigation? nope. or the business user that is on the go and connects through a low bandwidth to make a purchase. If a site can’t be seen or loaded properly then no actions can take place. some best practices are:

1) make the bulk of your content and navigation text with multimedia dispersed throughout

2) test your page in mobile and a text base browser such as lynx, more details can be found on the google webmasterblog. check out these two links. Best uses of flash and a search engine spiders view of web 2.0

SEO Myth #10 - Google has an adversarial relationship with webmasters and publishersGoogle has done a great job with their webmasters central blog to help webmasters and publishers make the most of their sites. take a look and Webmaster Central, and take advantage of support from google.This was a summary of Michael Estrin’s article 10 SEO myths debunked from**sponsored by Rent’s VRBO system, People Search and background check services by, and website design St. Louis and web design St. Louis.Do something good for the enviroment, Air Purifiers @ If you are interested in learning more about Internet Marketing, SEO, and the power of blogs, don’t be afraid to buy our Marketing book, and definitely create a blog on our free blog platform at main page.

Saturday, June 14, 2008

Don't be afraid to reuse old content, but

you have to spice it up, and change it or duplicate content issues will get to you. Here is an SEO blog we just republished to make the point: Spice up your content, if you are going to reuse it. Just like our food tastes better when we spice it up, so does our old content. If you like the content below about SEO for bloggers, don't hesitate to check out our marketing book "Marketing is a contact sport" from Here is a SEO blog from our blogging platform, enjoy:

Recycle old content for SEO value, spice it up

It’s not always easy to blog and write fresh content. But it’s important to keep writing and blogging for SEO effectiveness, therefore you should spice up the old content with creative insights. Or the other option is to just update the old content with fresher data or recent news or events, that can often make a blog obsolete. If you are looking for ways to Blog for your SEO effectiveness, read the following article. If you are looking for SEO Services, or want smart marketing insights, buy our marketing book. Good luck and be spicy!

SEO for Bloggers: The Summary (Part 6 of 6)

Blogging is uniquely suited for search engine optimization, because the search engines definitely favor websites that have lots of relevant, easily updated content. However, there are ways you can maximize your blog’s promotional abilities - SEO techniques you can use to “blogcast your brand”.

Here’s a rundown of my SEO for Bloggers series:

Part 1: Getting Started with SEO. Start here to learn exactly what SEO is and the basics of how to use it to promote your message, including choosing your keywords properly. If you only read one of these posts, read this one (but you really should bookmark them all!).

Part 2: Link Building and Link Popularity. This post covers a key component of any blogger’s SEO strategy: getting tons of incoming links. Search engines love websites that lots of people are linking too - after all, popular blogs are popular for a reason, and that reason is simple: people like ‘em.

Part 3: Link Baiting for Fun and Profit. Link baiting is the art of getting other bloggers and webmasters to link to your site by creating interesting posts that benefit your readers in some way, shape, or form. After all, people link to content they find compelling.

Part 4: Building Your Cornerstone. Strong flagship posts are the pillars of blog - they are your most compelling content, they bring in the links, and they naturally have an ultra high keyword density.

Part 5: Off-Site SEO and the Social Media. This post describes how to use the social media networks and the user-driven aspects of Web 2.0 to enhance and promote your blog. There are a whole lot of amazing tools and communities out there, so use them to your advantage.

There’s one more point to remember about SEO, and that point is that the results generally don’t happen over night. Yes, content can go viral, but building a popular blog with lots of readers takes time - you have to develop your keyword-dense cornerstone content, to build link popularity and generate incoming traffic, and to make a name for yourself in your niche.

All of these articles are in our SEO for Bloggers category!

Don’t forget these free blogs are supported by our clients at MyTypes and the SEO Services clients for Keith and Bennett. Our original co-founder Vipin Singh no longer works with our projects. He is off working full time at a high-tech company. Our clients include PeopleFinders for Background Check, VRBO for, Web Design St. Louis, and Air purifiers by Steril Air Purifier. We also promote the marketing book our company published that has the simple SEO and blogging strategies for the average person. It’s for sale on Amazon and we would love for you to buy it. We are also launching a Vacation Top Spots blog as we are focused on the Vacations business not only through the VRBO services of RentExpert, but love to write about travel related topics.

Thursday, May 22, 2008

SEO Marketing & Advertising Size

The Online Ad Market size - SEO market size too?

The Online Ad Story in a Picture - Bits - Technology - New York Times Blog

The article above from the New York times discusses the trends and facts of the Online Advertising numbers, Why? The talks of Yahoo and MSN is not just important to SEO Services people, but to all advertising and marketing people. Here is a quote from the article, we are covering this as the SEO landscape will dramatically change if Microsoft and Yahoo combine.

“Of course Google is booming and the traditional portals are struggling. But the numbers are stark: Last year, Google’s advertising revenue of $6 billion was roughly the same as that of Yahoo, AOL and Microsoft combined.

Google’s growth is slowing, but it continues to be a juggernaut. EMarketer estimates that ad revenue at Google will increase by 32 percent this year. That makes it the only one of these four companies that will grow faster than the ad market as a whole, which is estimated to expand by 23 percent this year. (To be sure, the uncertain economy makes any predictions especially suspect this year, but the relative trends appear stable.)

So as we try to second-guess the mating games of the big Internet companies, this graph raises the question: Does combining two past-their-prime giants that are both losing market share really solve any problems?”

The reason we are covering the recent news about the Microsoft and Yahoo is that this combination could greatly impact your SEO, SEM, and Marketing strategies. The combined search advertising and organic results, if that is what the solution will be, will be difficult for most small marketing people to ignore. Large marketing departments and advertisers do advertise on Microsoft and Yahoo, not just Google. They could quite possibly be the driving force behind another big option, not just being too dependant on Google. So our hypothesis is that a bigger advertising network other than Google is needed, and we support Microsoft as we are from Seattle.

As always we are just trying to provide you simple information for marketing your blogs and web sites. And, mixing in some shameful self promotion of us and our SEO services clients and marketing products of our strategic partners. Reminder, that is why I like blogging so much, and we created this free blogs site We found SEO advice all over the place, but we wanted to provide people a blogging tool, that would them actually SEO their blogs and websites. That is also why we finished our Marketing book, about the power of blogs for SEO and search marketing.

So we are going to plug in our web design St. Louis client,, and we are also launching a sister blog at where we will talk about the web design techniques especially as far as they relate to SEO. Last year we launched, for the energy saving infrared heaters, and air purifiers by Steril Air purifier. We think the web design blog will essentially lead to a portal or blogs or forums of sorts for SEO savvy web design topics. We have incorporated our end to end SEO and blogging techniques in our marketing book, so this should just be a continuation of those topics, only with more focus on web design.

As we started to sell SEO services a few years ago, we knew that we had to work with third party web design firms. The owners of the website simply did not have the capabilities to make the small changes needed to SEO the site. These minor changes have to do with proper Meta Tags, content and footer links. The majority of the web design companies now days know the basics of SEO, but SEO Services provide a lot of off-site services such as content and link popularity assets. This is why most companies large and small need to use an SEO services firm. Usually off-site SEO work will yield better results faster, once the basics are done. But, that is coming from Internet Marketing experts at, we did write a marketing book on blogs, SEO, search and Social. But how well do we rank, you ask? We are only ranked top 10 in Google and other search engines for very competitive keywords, such as “Create a blog“, “Blogging”, “Free Blog“, “Wordpress SEO“, and we are usually ranked #6-#13 for “SEO“.

Sunday, May 18, 2008

High Page Rank Links are weighted higher than ever

We have been blogging about SEO strength and links, but never have the high PR links mattered more. In the recent past, sure volume of quality links could have improved your rankings, not as much any more. It really is more about the High PR links. Therefore, we are promoting our own blogs and marketing stuff here. Can you blame us?:-)

Not thinking about heaters in May

So why am I promoting blogs below on the marketing of our marketing book? because this Infrared Heater and Air Purifier blog has a page rank of 4 and it’s a valuable property, and any links from here help to rank other sites. Getting powerful links from blogs to your website is one of the key’s to getting high rankings. But, you already knew that, if you read our marketing book:-), enjoy the blog and buy the book if you want to promote your business on the Internet and especially Google. Don’t forget to buy air purifiers or Infrared heaters from our sister site at

We are doing a test of a couple of titles of our marketing book, here is a blog I wrote about it in our SEO blogs. We know a thing or two about SEO services, SEO, blogs, and internet marketing/advertising and marketing, but we still don’t know what to name the marketing book. Here are the two names we are testing, one at Amazon, and the other on I am very upfront, my favorite is the first, “Marketing & Motivation; in the Internet Era, learn the secret powers of blogs, search, and social marketing“, second is “Marketing is a Contact sport: make contact through blogs, SEO, search and social marketing“. Which one do you like better?

Just to do a plug for our SEO Services, Keith and Bennett are looking to get a few SEO services clients, if you know anyone looking to get ranked in the top 10 in Google check out our SEO Services area by clicking Here at SEO, or do a search on Google for the keyword “SEO” we are currently ranked #12, was #7 for a few days last week. We are obviously one of the 10 best SEO and search and Internet Marketing companies in the world.

A Marketing Book or book marketing ?

Book Marketing - Research Competing Title Sales And How To Market Books Online

The article above covers the topic of Marketing a book, which is dramatically different than “A Marketing Book“. It’s amazing how sequence of words can make a big difference. Some times keywords confuse us and don’t provide the proper search results, especially regarding “Marketing book“. So we have a marketing book, as titled above by our blog title, “Marketing & Motivation in the Internet era“. We just published it through Lulu and soon it will be on Amazon, within days, well actually it’s already there for it’s Kindle ebook format. That marketing book title is “Marketing is a Contact Sport; make contact through blogs, SEO, search and social marketing”. You can say we are doing a marketing research test to see which title sells. We are also promoting the book, to see what works, and looking for testimonials for the marketing book. We wanted to position the book not just for Internet Marketing, SEO, and Search marketing, but for the wholistic marketing view.

The article linked above on marketing a book talks about promotion via your website, and another top book marketing expert talks about blogs as a way to promote a book. Back in 2003 when I started blogging, I had heard of a woman getting a $Million+ contract for publishing a book. Maybe that was one of my motivations for blogging and working on my writing. I can’t express the value of blogs not just in book promotion, but in SEO and Internet Marketing as a whole. That is why we created the MyTypes blogging platform, and turned it in to a blog promotion and social marketing site to help people promote their blogs and build community. We really do go by the saying “No Blogger left behind”. We have been busy, providing SEO services to clients, and they all want to be #1. The cheapest and the best thing they can do is write smart blogs and do quality linking, you don’t need an SEO Services company to rank you high, unless you really have a very competitive keyword.

So many people ask me the secrets to SEO and search engine rankings, especially as we are ranked in the top 10 in Google for some major keywords. My answer is always to start blogging, and of course to get links. There really are not too many secrets, but there is a lot of work building content and links. Page Rank is becoming more and more important in the quality of links. So start blogging, keep blogging on our free blog system, and get others to provide link to your quality content. And, do yourself a favor buy the marketing book, it really will be the investment you will make. I mean it, well you will be doing me a favor to, so thanks!

Oh, it wouldn’t be a promotional SEO blog, If I didnt’ plug in one of our hot clients such as the Air purifiers from Steril Air Purifier, these are a hot item folks.

Wednesday, May 14, 2008

SEO Truth is that Blogs drive content and SEO

I have not been blogging much lately, I was too busy finishing up our book, and publishing it. This is what I wrote on our free blog platform at yesterday. The introduction to our Marketing book is included below, enjoy:

Sidney Poitier Writes a book, “Life beyond Measure”, one of my favorite actors, and he is on Larry King Live at this exact moment, wow.

We all love National Geographic in our family, and we just finished watching the special “Battle of Kruger”. This was the video of the Calf escaping the jaws of a crocodile and 6 lions. Type in “Battle of Kruger” in YouTube and you could watch the 8 minute video. It’s all about “No Buffalo left Behind” the mentality of the buffalo herd, incredible video of showcasing the Buffalo will”. Well that is what the narrator said on the NatGeo channel, said and of course we say “No Blogger Left Behind”, I had to mention this on our blogs. I also wanted to plug-in our newest SEO Services client,, and our self. The premier “web design St. Louis” firm, has already started to refer client to Bennett, our SEO Services sales expert. Obviously they are very happy that we got them ranked #5 on Google (for the keyword “Web Design St. Louis” ) within days of providing SEO Services, how did we do it so fast you say? You have to read the marketing book, and you can buy it on Amazon’s kindle. The paper back copy will be available soon.

Why NASCAR again, you ask? Well, I watched my second Nascar race this weekend, and my favorite driver one this one too. It was my kids favorite M & M Car, owned by favorite ex-NFL coach Joe Gibbs, and Kyle Busch, is the driver. Nascar is fun to watch, but it really is an example of how marketing and advertising are hammered home on every inch of the car, the hat(helmet) of the driver, and even their driving suit.

So that is my report, I am still in the final revisions of the marketing book. It did get done last week, but we have some time before the first copy gets finalized to ship. Well update for you I am writing this blog mainly because we published the marketing book, and our proof copy is on it’s way. Here is the Final Introduction, in case you want to read it:-). We are obviously very excited about it.

Introduction: Marketing is a CONTACT sport

Why Blogs, Search and Social Marketing
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
- Leo Burnett

I am surprised that most people don’t know about SEO (Search Engine Optimization), search engine marketing, and Internet Marketing. But, they all know about Google, Yahoo, and MSN, right? These terms and others like “Keyword” and “Adword” need to be defined for the ordinary individual, which we will do in the course of this book, but that is just the beginning of understanding the revolution that is taking place right under our keyboard. The field of Internet marketing has changed dramatically in the Web 2.0 era, and I wanted to write a book that would serve to bring people up to date on the subject.

This proved a challenge in itself though as things are changing so rapidly. In the short time I have been working on this manuscript I have had to revise as well as add significant things because of the rapid rate of change. This is why I realized that I would have to name the book version 2008.01, like a software release that is intended from the start to be updated. I saw that I had to make this book more interactive. I’ll keep it updated via my blog and then when enough material accumulates, or a really big event changes the landscape in a major way, I’ll release the next version, say v2008.02 or v2008.03. And, yes, I’ll also continue to re-write the existing work in order to sharpen and clarify it.

Beyond just keeping up to date though, there is a second, and more important aim of this book. Yes, I wanted to highlight the major trends such as blogs, SEO, Search and Social Networking, but I did not want to create a book just on the latest information on SEO, Blogs, or Social media. I saw the need for something beyond that. I wanted to show the comprehensive nature of the shift that is taking place on the Internet Marketing landscape. I call it Internet Marketing 2.0. Truly, the whole is greater than the sum of the parts. Only by understanding all these elements individually, and, more importantly, how all these elements interact to form something larger, can one begin to grasp the immensity of the shift that is Internet Marketing 2.0.

Let’s take a step back to how we got here. It’s been a struggle to name the book, as it can be for any author. In the first working title of the book, I tried to use the word “Secret” as in, “The Secret to your success”. I pictured using a beautiful woman in a veil on the cover. However, the word Secret has been over used a lot lately, and while I do love the movie, “The Secret”, my intent was not to play on it’s message. The idea behind using the word “Secret” had less to do with the movie than with the fact that the people in the Search Marketing and SEO worlds are very very, secretive. They always talk about SEO secrets, and the secrets of Google rankings etc. etc.

The truth is that these hidden secrets for attaining high Google rankings, overall search rankings and effective search marketing are simple, though the SEO guru’s want you to think otherwise. They’d much rather have you believe that it’s too technical for you to master with out them. It’s really not that hard though, and it’s time the secrets were unveiled! Read on!

There is no reason, you should have to pay thousands of dollars to techies and search marketing guru’s to do something you can do for your self. It’s as easy as blogging with the right keywords every day, though you do have to be willing to learn and implement the simple strategies on a regular basis. And therein lies a key secret: No discipline, no results. Another important area I wanted to help people to understand is that traditional marketing is not dead, but now that the new media of Internet Marketing and web 2.0 is not a pipe dream any more, traditional marketing must be understood differently. As you will later see that traditional brand building exercises such as Press Releases and write ups in major magazines and newspapers, can actually help with the best Internet Marketing 2.0 strategies. So really, it is not just the interaction between all the elements of Internet marketing 2.0, but also how they interact with traditional marketing. With out understanding all these in their combined synergy and power you can’t begin to grasp what is going on much less be an effective player in an emerging and rapidly changing field.

The biggest most powerful tool of Internet marketing is no longer email, it’s not the web 2.0 or social media marketing, and it’s not just blogs or websites either. If we keep it as simple and direct as possible, one thing stands above all else as the biggest marketing catalyst of today, that is: ”The Google Effect”. Search engine optimization, Search Engine Marketing, Internet Marketing in that order are subsets of each other. These will be the new measuring sticks and metrics of measurement used for every marketing campaign, and every marketing initiative.

But, wait Live Search from Microsoft and Yahoo got a big leg up this week! Well not really, their numbers are only getting smaller. But even if they do improve, they are just riding on the coat tails of the big G. Eventually Microsoft will likely come back. At present they are trying to buy Yahoo, and MS Live recently signed deals with and, which are two of the top 5 leaders in the Social media giants of the internet.

While the world of marketing has changed dramatically due to Google and other search engines, the most important driver of change at present are blogs, which have changed the news landscape. Seattle Times the biggest paper in Seattle just announced that they are laying off 165 people this week. But changes like that are peripheral. Blogs and Social Media are going to make a much bigger shift. Watch as the multi-media convergence reaches into mobile phones with the iPhone and more. Consider live interactions that are not just one to one but one to many. Imagine getting your news, blogs, videos, audios, from other people down the street, not just CNN. All this will be have a huge impact through Google. Call it the “Exponential Google Effect”.

At a more fundamental level, Google is the great equalizer. The biggest change in the world of advertising has been Google’s Adwords, it has actually turned the world of advertising upside down, not just impacted online advertising. Adwords, or pay per click, allow anyone to target a specific search term for their advertising dollars. When that term is searched for, two types of links come up on the page. One is the “Natural” ranking. These are not paid for directly but come up as the most valuable sites

according to the Google algorithms. This natural rankings is what SEO (Search Engine Optimization and Search Engine Marketing) is all about. It might as well stand for Search Engine “Ranking” Optimization, which is what it really means.

The same results page for a specific search will however also include paid for links on the top banner and along the side bar. These paid for ads incur charges from Google for each and every time someone clicks on those links. Hence pay per click (or PPC) advertising and Search Engine Marketing.

What adwords does is make it easier for small business to buy keywords to market it’s products to people searching for contextual information and products. And contextual ads being mapped to search results is the magic formula that makes everyone happy. Never has it been so easy for small businesses to target global markets, and that is the true power of Search Engine marketing.

However just because Google is the first to give the small business a chance by it’s adwords product, does not mean it will be the best. Ebay and Amazon have initiatives that are very successful for small businesses to market their products on their Mega Marketplaces. Ebay haa a great social shopping community, and Amazon has gone much further than just book reviews by it’s shoppers. Shopping is a social activity and you will see major players such as FaceBook and Craigslist, impact the Internet Marketing in a bigger way than most of your biggest traditional marketing investments. Think of shopping as a natural extension of social networking. Think of the highly coveted youth demographic, they go to the mall as much to socialize as to

shop. It’s a natural fit. Imagine even today, a Craigslist ad gets ranked higher for a specific product search than a major merchant or your own website. Why is that? We will explain all of this, but back to Google for now.

When an individual, a potential consumer, is looking for information and the search engine (Google or otherwise) provides it, that search engine helps by providing the right information. But it is also delivering highly targeted advertising to exactly the right customer.

Can you imagine how much cheaper and how much more accountable and measurable this is compared to TV and radio. Essentially the advertising is going to people who are asking for it! Traditional advertising is crude in comparison. People are less and less willing to have advertisements pushed down their throat or into their eyes, or their ears. People prefer to look for information, when they want it and if the advertising fills their need, they will voluntarily go for it. Deep down, we are all treasure hunters and want to find the most unique and personally appropriate stuff. And this is where Google made the search results better and created this huge adwords industry out of Search Marketing.

In fact, according to the industry size is supposed to be at $7.8Billion dollars. We are not a member of Sempo, but we support its mission. SEMPO’s Mission: SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.

So how do you have eSuccess in search marketing results? Well, you have to read the whole book first. Oh, all right, not really . Here are some quick and very powerful tips.

Search Engines want to provide the best contextual related results to consumers, so should you. They target news related websites first, and blogs are considered news. Blogs are considered news because (well you already know this, right?), each blog post has a time stamp on it, just like a news release. And you have heard CNN mention the word Blogosphere how many times a day? So for a blog to be found as a search result, it has to be written with the proper keywords that are being searched for. But, how do you write unless you know the targeted keywords? Well, that is easy once you know the “secret”.

What is the most important market research data you will ever want and need? You have to go back to the Search engines and start with what people are searching for. Go to Google Adwords to find out. Find their “Traffic Estimator” within their tools section, which will give you the forecasted clicks for those key search terms, also known as keywords. So it’s a full circle, search engines provide the information you most need to be an effective marketing savvy blogger in their keyword analysis tools.

Why do they do this? Because they want you to advertise and generate sales for your business, the better they do this, the more people click on your ads and the more you will pay them. Who does this better than all the rest? Who else? Google, of course. But you knew that, because now you are getting it!

But this is just one of the many tools required for your eSuccess via Search marketing and for Internet marketing. The tool sets as a whole are referred to as SEO and SEM tools. This is what the professionals use, and you as a small business can learn these too, especially for free SEO tools site such as our,, and others such as Word tracker. We have a commercial site, and actually built our own SEO Tools last year, they have always been free, and will continue to be. Visit!

But remember the most important SEO tools you have are tools that help you generate custom content such as blogs, videos by YouTube, photos by Flickr, profiles at FaceBook, LinkedIn, and MySpace. As important or more so is to combine these with Social media sites such as Digg, Technorati, Delicious, and others which are essential to you promoting your content at the same time you are promoting them.

I have been studying search marketing and SEO since 2003, and have been blogging steadily since the same time. Why did I continue to blog, even though I had nothing to write. Because I knew the “secret” (here’s another one!) and that is that it’s easy to get over looked.

Blogging is the best way to SEO and search market for your products and services. So this makes Blogging the best SEO tool on the market, And to do it right, you have to blog often and with the proper keywords. Most people don’t know how to blog properly. We will help you write the best blogs and promote your blogs in this book.

Social Networking is a hot topic in the last 12 months due to the popularity of FaceBook. In the business social networking world, the leader is LinkedIn. Believe it or not MySpace has one of the biggest business groups, and it’s marketing power is certainly hot when targeting teens and the entertainment business. There are also other important social media sites, that have communities of their own, and are a subset of social networking such as Digg, Technorati, and Ning.

I joined my first Social Networking site called back in 2004, I actually got a couple of editors from the site to help me with this book. I have experienced the benefit of Social networking first hand. Social Networking as a whole is one of the biggest drivers of Web 2.0, and the degree to which it will help you grow you business is still unfolding.

But the most important thing is, that Social Networks will help you make friends, influence people and connect with prospects and customers. We believe blogs are at the heart of helping you develop community via content and helping you promote your business. And, Social networking sites are a great way to help you promote your blogs. Word of mouth, in the modern era is much more powerful and faster via these social networks, and we discuss “How to win friends and influence people” with the classic proven methods of Dale Carnegie, the author who first published a book on the subject. That book was required reading in my business school, and I recommend that you pick up that book, as the age old principles still apply and are just as important as ever.

That’s SEO, SEM, and IM in a nutshell, but we will go a step further. What you don’t remember those acronyms? SEO is Search Engine Optimization, which targets your ranking on the Organic (or Natural) Search Results and has nothing to do with ads. SEM is Search Engine Marketing, which includes pay per click advertisements such as Google’s Adwords. IM is Internet Marketing, and for our purposes it includes blogs, blogging, and promotion of your blogs and profiles on social networking and social media sites such as Digg, Facebook, and others. We close the book with the big Why? Marketing is really about motivation, motivating your clients to act on your proposition and to buy your products and services. We also talk about our motivation of why we wrote the book, to help you motivate yourself to achieve your dreams through the power of Marketing.

So, in summary, you need to know the particulars of how each of these aspects works and we will show you that in this book. But more importantly, you will learn what you really need to understand: the why and the HOW of making all these pieces fit together for the business and life altering marketing results you are after!

Thursday, May 01, 2008

SEO vs SEM we favor SEO obviously

I am working on a bigger post on SEO versus SEM, so be patient. But, I get this question from a lot of people, should I SEO first or focus on Adwords and SEM? The key difference between SEM and SEO is that SEM includes Advertising, and mainly advertising on search engines, which makes it Search Engine Marketing. There are main differences such as SEM is very expensive in the long term, SEO takes longer, but they both have something in common. Which is?

SEM and SEO both have to optimize keywords, and do a lot of keyword analysis. The ability to target keywords is the key, to change them, and to make sure the most appropriate keywords are being used. SEM has higher click through rates, and faster Return on Investment. But, SEO has a great returns if/when you get ranked in an ethical manner in the top 5 on Google. It's very important to know that the base commonality of SEO and SEM is the same, which is Keyword Analysis. SEM is very easy to execute, Google Adwords and eFrontier or Aquantive from Microsoft can help you optimize your Ad campaigns. SEO (search engine optimization) is a very difficult and time consuming process. It's very difficult to master, much more than SEM. Enough of the not so long SEO vs SEM post hunh? I can't stop writing, I love writing blogs:-).

SEO vs SEM here is the big key, when you rank in the top 10 for a keyword, and you advertise on the same page on Google for that keyword, guess what happens? My experience with the above example is validated and confirmed with SEM managers who spend millions on Google Ads.

Now for some shameless promotion of our friends companies such as thePS company,PF our clients such as Cross Jewelry and Designer Jewelry by, and our own Silver Jewelry properties. And, let's not forget the great Green Products site, which sells energy Infrared Heaters and one of the best brands of Air Purifiers on the market. I can't believe I am involved in selling products such as air purifiers and infrared heaters, but since they are energy saving and good for our health, I am actually excited about it. For a not so similar reason, I am equally excited about my friend's company PS which has one of Web's largest PS databases. For a a very competitive keyword Silver Jewelry we are also inching up and moved to #14 on the big G.

Why are we promoting these sites on our blogs? Hello, we are an SEO Services company that is the business we are in? We have to SEO these clients and writing about them on our blogs is the what we get paid to do. But more importantly, we have to provide valuable content to you our readers, and I believe we do a good job of that. Thanks for reading!