Sunday, March 12, 2006

What really matters in SEO and Internet Marketing and SEM

Don't believe the hype of a SEO consultant, never ever believe the hype of any search engine marketing Consultant. It's the job of Sensational Media people to write catchy headlines to grab our attention. But the real deal in marketing, and in anything SEO is sustainability of a business plan that delivers a steady flow of customers, and the right type of clients. So if a strategic marketing plan is essential to any business, than a strategic SEO plan is a key to any web business.

What does this SEOP entail? So here is the simple outline:

* Keyword Analysis
* Website Structure Analysis
* Competitive Analysis
* Baseline Report of current rankings
* Optimization of Title Tag
* Optimization of Header Tags (H1-H6)
* Optimization of Meta Tags (Meta Description and Meta Keywords)
* Optimization of Page Copy
* Optimization of Alt Attributes
* Optimization of Hyperlinks (Internal Linking Structure)
* Directory Submissions and Optimization
* Site Map Creation
* Prepare Monthly Analytic Report

I. Just like traditional situation analysis, which shows us what is our current situation. If it ain't broke, break it why, to enhance it. First step in a SEO Plan is a Site Analysis for key words, basically this is a long and complicated process, and this is where most people get it wrong. SEO and key words are like husband and wife, you can't make any kids without the other. Ok, maybe you can have kids without the opposite sex, buy for now let's keep my dumb analogy simple, let's
Say you need the male and the female to concieve, so it is with the conceiving of a business.

So a SEO Plan is the most essential plan not only for a business website marketing plan, it maybe essential to a business plan and strategy. We will tie in SEO to the Marketing and strategy of a business plan. More to come on this Part by part of an SEO Marketing Plan Ebook that I am writing as you can tell!

Sent from my BlackBerry wireless handheld.

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