Friday, March 17, 2006

Key is the keywords for great Search Engine Optimization SEO

So as we are about to wrap up the first step in our SEO plan, we all understand the value of Keywords. Keywords are important for many reasons, but mainly because they give us specific areas where we can target clients. This Seattle Real Estate agent, SEO, internet marketing guy is tired tonight, so I am going to bed. Will write and give you all an outline for my SEO Process and Plan tomorrow or this weekend!
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Thursday, March 16, 2006

The one P of marketing that is never mentioned, SEO truth makes it valuable

When we talk about SEO, if we forget the most important rule than all of our efforts will be lost. Search engines are not our target for SEO, it's people, because who are search engines trying to help? It's the People-stupid, the experts say.

Going through marketing class in the school of business in 1985, I learned about the 4 P's of marketing. I wonder if they are even teaching anything about SEO in marketing classess in universities these days.
Since the college years, I value my marketing skills more than any other skill I have. The guru's of marketing forgot to include the most important P, the people in the 4 p's. The traditional P's are, Product, Price, Placement, Promotion. But, people is the most important because People are the target for Al 4, a they should be. So each product ( or service which falls under the marketing umbrella,) should have a careful and well thought people category. This is where, we should list the type of people, their demographics, psychographica etc., is described. If we do this first, our other 4 p's are a lot easier to accomplish for our marketing plan. So what does all of this have to do with our SEO plan? Everything, the people are the key as you realized, so now we are about to create a Strategic SEO plan, essentially we are creating a Search Engine Marketing Plan and a Internet Marketing Plan. Usually most of the people I talk with have neither of those, and they may or may not have a marketing plan. So to tie their SEO plan to their marketing plan, I have to understand their target customer, their People that their website is going to target. So the keywords that we started to talk about in the last SEO Truth Blog can make sense, we better take a step back and make sure that even our keywords are not only optimized for traffic, but for the perfect client. Could we also figure out some keywords in internet time, that would accelerate our traffic that might not even be on topic? For SEO for example Website marketing, or Internet marketing, or Internet Advertising could be good keywords? So all of this helps is to get more customers, and that is the objective of any website marketing, SEO, SEM, and Internet Marketing.

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Tuesday, March 14, 2006

Husband and Wife to SEO, it's changed everything

In my last article I mentioned how SEO keywords are the first step in building a strategic SEO plan. I used the analogy of the Husband and wife, and Keywords value to SEO, yes they are partners at every level. Sitting with this new Seo and Internet marketing plan convergence, a few days in to it I have learned that this topic I am embarked on is Learking on as the next generation of marketing paradigm. So for the layman, Marketing is shifting, accelerating at the speed of Bandwidth!

What does that mean, it means everything in marketing is happenning very quickly9 you can build a product faster and you can do market research faster, AKA the Keywords Importance. You can promote your products faster, those keywords again! And, you can price and validate everything within your market, Yes SEO is impacting Search Engine Marketing, and it is the new paradigm of Internet marketing.

Keywords sit at the center stage of SEO, Search Engine Otimization is the art and science of keywords, more to come tomorrow!

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Sunday, March 12, 2006

What really matters in SEO and Internet Marketing and SEM

Don't believe the hype of a SEO consultant, never ever believe the hype of any search engine marketing Consultant. It's the job of Sensational Media people to write catchy headlines to grab our attention. But the real deal in marketing, and in anything SEO is sustainability of a business plan that delivers a steady flow of customers, and the right type of clients. So if a strategic marketing plan is essential to any business, than a strategic SEO plan is a key to any web business.

What does this SEOP entail? So here is the simple outline:

* Keyword Analysis
* Website Structure Analysis
* Competitive Analysis
* Baseline Report of current rankings
* Optimization of Title Tag
* Optimization of Header Tags (H1-H6)
* Optimization of Meta Tags (Meta Description and Meta Keywords)
* Optimization of Page Copy
* Optimization of Alt Attributes
* Optimization of Hyperlinks (Internal Linking Structure)
* Directory Submissions and Optimization
* Site Map Creation
* Prepare Monthly Analytic Report

I. Just like traditional situation analysis, which shows us what is our current situation. If it ain't broke, break it why, to enhance it. First step in a SEO Plan is a Site Analysis for key words, basically this is a long and complicated process, and this is where most people get it wrong. SEO and key words are like husband and wife, you can't make any kids without the other. Ok, maybe you can have kids without the opposite sex, buy for now let's keep my dumb analogy simple, let's
Say you need the male and the female to concieve, so it is with the conceiving of a business.

So a SEO Plan is the most essential plan not only for a business website marketing plan, it maybe essential to a business plan and strategy. We will tie in SEO to the Marketing and strategy of a business plan. More to come on this Part by part of an SEO Marketing Plan Ebook that I am writing as you can tell!

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